The Benefits of Using Quiz Templates for Your Newsletter
Quizzes are one of the best ways to promote your business. A quiz is generally a short form with a number of questions designed to lure leads into taking action. The questions generally take only a few seconds each to answer, are straightforward in nature, and can be performed by a wide variety of people (from students to executives, to volunteers). The following is an overview of how to design a quiz that will drive leads to your business…
A good quiz is designed so that it is engaging, simple, and fun to complete. To make sure you have a quiz that is successful, it must be easy to understand, challenging to complete, and most importantly, relevant to the topic or industry you are promoting. The design of your quiz will generally depend on the audience you are targeting. For example, if your target audience is business owners, you will want to design your quiz to focus on the practical aspects of running a business as well as the critical thinking aspect.
One way to design a quiz that engages your audience is to ask questions based on common knowledge. For example, if you are promoting hairstyles for people of all experience levels, you could ask a question based on what is known as the ‘Hair Cut Question’, which asks the person to rate their hair cut from A-G (best to best, bad to worst, correct to wrong) using a scale of A’s and G’s. This will prompt the person to reflect on their personal style and help them see how they fit within the haircut category. Similarly, a common question might be: ‘How would you rate our current fitness routine?’ This will encourage participants to take a deeper look at their physical health and reflect on the positive and negative aspects of their current fitness routine.